ROBIN FREUNDT
SENIOR CREATIVE LEAD
Creative Director / Strategist / Writer / Producer
Brand / Media / Culture

Greeley, CO | (601) 622-4056 | robek@scryingst.one
x.com/robek_world | linkedin.com/in/hey-robin | rwx.jp.net

MAKING TECHNICAL, EARLY, OR STRANGE PRODUCTS CULTURALLY LEGIBLE.
Creative director, strategist, writer, and producer with 15+ years of experience across brand, campaigns, media production, social content, community, marketing, and design. Most of that work has involved products that are technical, early, or difficult to explain - from open-source fintech and frontier technology to digital art and gaming culture. Combines concept development and narrative with hands-on production, copywriting, visual communication, and the practical work required to get ideas made.

CORE STRENGTHS
Creative Direction | Brand Narrative | Campaign Development | Media Production
Social Content Strategy | Copywriting | Product Storytelling | Community Strategy
Art Direction | Design | Marketing | Technical Production | Graphic Communication

01 PROFESSIONAL EXPERIENCE
Leadership roles spanning creative, marketing, community, and content for technology and mission-driven organizations.

MOM | Senior Creative Lead | Remote | Apr 2025 - Present
- Build brands and develop campaigns for organizations working at the edge of technology.
- Lead work across media production, social content strategy, campaign development, and copywriting.
- Turn technical, unfamiliar, or early-stage ideas into stories and creative that broader audiences can understand and care about.
- Shape brand voice and campaign narratives for audiences that are often skeptical of conventional advertising.

STELLAR DEVELOPMENT FOUNDATION | Director of Marketing / Director, Community | Feb 2018 - Sep 2023
- Served first as Director, Community and later as Director of Marketing for the Stellar ecosystem.
- Led work across brand, content, campaigns, community, and developer-facing communications for a global open-source network.
- Helped make a technical financial platform understandable to developers, partners, organizations, and the broader public.
- Worked across internal teams and the wider ecosystem on launches, education, messaging, and community programs.

SOCIAL SOLUTIONS | Content Marketing Manager | Sep 2016 - Feb 2018
- Developed content marketing and lead-generation programs for a mission-driven software company.
- Created product stories and campaign content in collaboration with marketing, sales, product, and creative teams.
- Connected complex platform capabilities to the practical needs of customers and partner organizations.

ROBERTS CREATIVE GROUP | Lead Strategist / Art Director / Designer-Developer | May 2011 - Sep 2016
- Progressed from Designer-Developer to Art Director and then Lead Strategist over five years.
- Created brand systems, integrated campaigns, digital experiences, presentations, copy, and client strategy.
- Connected concept, design, and production from early discovery through final delivery.
- Balanced creative direction with the practical requirements of schedules, revisions, client feedback, and production.

02 SELECTED WORK HISTORY - INDEPENDENT PRACTICE
Founder-led ventures and independent work across media production, digital art, emerging technology, and gaming culture.

SCRYING STONE | Co-Founder & Creative Director | May 2022 - Jun 2026
- Co-founded a multidisciplinary studio focused on media production, storytelling, and brand building.
- Directed work across video, design, social content, and creative strategy for emerging-technology clients.
- Developed creative approaches for products that were early, technical, or difficult to explain through conventional marketing.

SEALED.ART | Co-Founder | Sep 2023 - Jun 2026
- Co-founded an artist-first digital fine-art marketplace built for artists rather than speculators.
- Helped shape the product's positioning, brand voice, creative direction, and relationship with its artist community.

RWX | Artist, Writer & Creator | 2016 - Present
- Maintain an independent practice spanning digital art, writing, gaming content, and experiments in emerging media.
- Maintained and edited several independent publications and wrote for third-party publications.
- Produce, game capture, and publish variety, meta-humor, and gaming videos for TikTok, Instagram, and YouTube; since 2016.

INDEPENDENT CREATIVE ADVISORY | Creative Strategy & Product Storytelling | Ongoing
- Advise web, gaming, fintech, and digital-marketplace projects on brand narrative, positioning, social strategy, and product storytelling.
- Support products and communities operating at the intersection of emerging technology, digital ownership, art, and internet culture.
- Digital artwork has been presented internationally, including through Christie's and Sotheby's.
- Speaker, NFT.NYC 2021 & 2022.

03 ADDITIONAL EXPERIENCE & EDUCATION
Earlier roles in live entertainment and operations, followed by formal training in graphic communication.

WALT DISNEY WORLD / DISNEYQUEST | Animation Academy Host | May 2007 - Jul 2008
Hosted interactive animation experiences for a high-volume guest audience, combining live presentation, drawing, visual storytelling, and entertainment operations.

SOUTHERN THEATERS | Assistant Manager | Oct 2008 - May 2011
Supported team, venue, and guest operations in a fast-paced theatrical environment.

EDUCATION
THE UNIVERSITY OF SOUTHERN MISSISSIPPI | 2011
Bachelor of Fine Arts, Graphic Communications